![]() It is through these activities which will allow recovery of high quality materials for new products. To actually begin the circular process, Sony looks for effective partners to collect unwanted electronics for disassembly and re-purification. Challenging the traditional linear model of “mining, manufacturing, consumer use, then landfill” to change is not easy, but it is our goal to not only conceptualize but to take action so materials become part of a more sensible circular path where repurposing, reusing, and recycling are the new tradition.ĭesigning for recycle is only the start of our post-consumer responsibility. Resource conservation is one of Sony’s four primary commitments. Sony’s Road to Zero campaign is aimed at such a goal and is backed up by measurable targets in 5-year increments aimed at “zero impact” by the year 2050. A healthy environment promotes fulfilled lifestyles of today and tomorrow. Sony has found value in preserving a healthy natural environment.
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